Developing a strategy to protect down-side risks and sustain growth post patent expiry for select product categories (estimated combined sales in excess of US$ 3 billion)
Results delivered:
Designed and kick-started programme to create a "price floor" in "vulnerable" markets
Developed innovative pricing and partnership models to extend penetration in select new markets that offered potential to emerge as competitive launch-pads
Process steps/ methodology:
Identified and prioritised sources of competitive threat post-patent expiry
Current and potential future competitors
Substitutes
Piracy
Non-user segments
Identified sources of "defensible" advantages over key competitor segments
Formulations
Capacity
Pricing
Distribution networks
Supplier networks
Portfolio effects
New product development/ innovation pipeline
Market coverage / footprint
Other key areas
Developed programme to preserve and strengthen competitive defence
